The vision for a degree programme in Mass Communication is informed by that of Igbinedion University, Okada, which is to be a centre of academic excellence through teaching, research and knowledge production in response to contextualized national and global needs.
The missions of a Bachelor degree in mass communication in the College of Arts and Social Sciences, in line with that of Igbinedion University, are to:
(1) Pursue excellence in teaching, research and scholarship through the provision of world class facilities and opportunities for education, training and employment to all those who are able to benefit without any form of discrimination and
(2) Enhance human advancement, prosperity and public welfare through teaching, research and outreach programmes that encourage application of knowledge, promote discipline and emphasize entrepreneurship and manage resources effectively to achieve these aims.
The core values of the Mass Communication Department are also in line with that of the Igbinedion University, Okada which are: Seeking excellence, intellectual freedom, freedom of expression, integrity and high moral value